Lee Min A, Manager of the Public Relations Team at Kookmin University (President Jeong Seung Ryul), received the Minister of Education Award, the highest honor, at the 17th Korea University Newspaper Awards for University Staff held at the Press Center in Jung-gu, Seoul, on Friday, December 5.

The Korea University Newspaper Awards for University Staff, organized by the Korea University Newspaper, were established to commend and encourage the hard work of staff actively performing their duties on campus. They have been held annually since 2009.

Lee Min A, who joined Kookmin University in 2009, has worked in the Public Relations Team for 17 years. She was recognized for broadening the horizons of the university's public relations approach by integrating IT technology and data analysis-based strategic public relations systems. She made significant contributions by leveraging her seven years of experience as a developer at ‘DAUM’, one of Korea's largest portals. Using the know-how gained there, she technically analyzed ‘user web service usage data’ to build a strategic operational framework for university public relations.

Manager Lee actively utilized web analytics tools like Google Analytics (GA) to systematically diagnose and manage approximately 60 sites, including the main homepage and those of colleges and graduate schools. GA is a free web analytics service that analyzes visitor acquisition paths, dwell time, user characteristics, and content responses, serving as a core tool for optimizing digital strategies. By proactively leveraging the capabilities of GA and other analytics tools, he comprehensively analyzed menu usage frequency, user navigation paths, and content effectiveness. Based on this, he established an integrated website management system, dramatically improving the university's web service quality. This effort is credited with establishing a new promotional operations model centered on ‘data-driven decision-making’.

Furthermore, he reorganized the search engine optimization (SEO) framework for Kookmin University's official website and key promotional channels, significantly enhancing the university's online visibility. By scientifically analyzing webpage structure, sitemaps, metadata, and keyword strategies, he optimized the structure for search engine algorithms. This resulted in a significant increase in search exposure and user traffic for core keywords related to Kookmin University.

She is also demonstrating expertise in trendy promotional channels represented by video. Manager Lee Min A produced video content formats that effectively convey the research, papers, patents, and industry-academia collaboration achievements of professors by major. These videos and articles, produced based on storytelling, were utilized for domestic and international promotion and received positive responses. This research-centered promotion system has been evaluated as having laid the groundwork for professors' research to be more actively communicated to society and external institutions, playing a crucial role in elevating the university's overall academic standing.

Manager Lee stated, “I believe this award is not for me personally, but represents all faculty and staff who are dedicating themselves to Kookmin University's future in their respective roles at this very moment,” adding, “Above all, I sincerely thank President Jeong Seung Ryul for guiding Kookmin University with a clear vision, the respected Director Lee Eun Hyung for always supporting the field and setting the direction, Team Leader Cho Young Moon for constantly encouraging us to challenge ourselves and aim higher, and all my colleagues in the PR team and Branding Design Center who always relied on each other and worked together.”

He added, “Kookmin University is advancing toward clear goals: entering the world's TOP 300 and Korea's TOP 8 universities by 2035, and achieving global rankings within the top 50 in specific fields. As the PR lead, I have worked diligently to ensure this vision and strategy are effectively communicated beyond campus, resonating with society and the world.” He conveyed, “Moving forward, I will fulfill my responsibility as the person conveying our university's unique voice and values to the world, helping make Kookmin University's vision a reality.”