On Monday, October 19, the Graduate School of Business (Dean Kang Hyun-mo) at Kookmin University (President Jeong Seung Ryul) signed a Memorandum of Understanding (MOU) with Message House (CEO Lee Jung-dae) in Room 503 of the Business Administration Building to collaborate on education and research in the fields of AI business and AI-based marketing communication and content strategy.
 
Through this agreement, the two institutions agreed to pursue the following: ▲ joint development of educational programs on AI-based marketing communication and content strategy; ▲ sharing of relevant educational content and programs; and ▲ establishment of a cooperative framework for public relations and talent development at both institutions.
 
With the goal of “Business with AI,” Kookmin University’s Graduate School of Business is expanding its curriculum by integrating AI into its existing practice-oriented MBA programs. In particular, the school is working to establish a new major in AI Business to enable the practical application of AI in day-to-day operations and decision-making across all aspects of business, and plans to further develop its university-wide “AI Embedded Education” initiative. Building on this agreement, the two institutions plan to combine their accumulated educational and research capabilities with Message House’s on-the-ground expertise to strengthen practice-oriented industry-academia collaboration that prepares students for the AI era.
 
Message House is a strategic communications firm that uses AI to design corporate positioning and core messages. Going beyond traditional search engine optimization (SEO), the firm supports the development of strategies to enhance corporate and brand visibility in the AI search environment through generative engine optimization (GEO) diagnostics and consulting. Through this agreement, the two parties plan to collaborate on sharing expertise in AI-based marketing communication and content strategy, jointly developing educational programs, and cultivating specialized talent.
 
Kang Hyunmo, Dean of the Graduate School of Business at Kookmin University, “This Memorandum of Understanding with Message House will serve as a valuable opportunity to incorporate ‘Business with AI’—an initiative our Graduate School of Business is actively promoting—into our actual curriculum,” he said. “As the ways in which companies and brands are recognized and chosen by consumers are rapidly changing in the AI era, we will expand our collaboration to actively utilize Message House’s expertise and real-world experience in our education, enabling our students to gain hands-on experience with AI-based marketing communication and content strategies and apply them in practical settings.”
 
Lee Joong-dae, CEO of Message House, remarked, “I find it meaningful that the exchanges between Message House and Kookmin University, built over time, have evolved into a more systematic partnership through this MOU.” He added, “We will actively collaborate to ensure this becomes a model example of industry-academia cooperation—one that goes beyond simply providing content to integrate real-world experience and expertise into education, thereby cultivating talent equipped with practical skills.”
 
Meanwhile, Kookmin University’s Graduate School of Business is expanding its curriculum to integrate AI across all aspects of business—including strategy, marketing, finance, organization, and entrepreneurship—and applications for the first semester of the 2027 academic year will be accepted through November 13.

△ Photo: MOU signing ceremony between Kookmin University’s Graduate School of Business and Message House