Kookmin University (President Jeong Seung Ryul) Graduate School of Business (Dean Kim Do hyeon) signed an MOU with Ascend Korea (CEO Park Se Yong) on Tuesday, 29 October at the Kookmin Business Building to cultivate talent in the digital marketing field and promote industrial development.

This agreement was pursued with the aim of maximising synergy between education and research by combining practical industry capabilities with academic expertise within the rapidly changing digital environment. Through this agreement, the two institutions have agreed to collaborate in various areas, including: ▲ Joint planning and operation of industry-academia cooperative education programmes in digital marketing ▲ Conducting digital marketing research ▲ Establishing a promotional cooperation framework ▲ Mutual sharing of teachers and lecturers ▲ Internship and employment support.

Through this agreement, Ascend Korea will share its accumulated practical experience and know-how from the industrial field with the educational environment, contributing to the cultivation of field-oriented, practical talent.

Kim Do Hyeon, Dean of the Graduate School of Business at Kookmin University, stated, ‘The Graduate School of Business at Kookmin University pioneered the establishment of a Digital Marketing MBA programme in Korea, cultivating talent equipped with both practical skills and theoretical knowledge.’ He added, ‘Through this agreement with Ascend Korea, we will create an educational ecosystem combining practice-oriented education with field experience, presenting a new direction for industry-academia collaboration models.’

Park Se Yong, CEO of Ascend Korea, remarked, ‘Collaboration between companies and universities is essential for cultivating competitive talent in the rapidly changing digital market.’ He continued, ‘Building on this MOU, Ascend Korea will leverage its accumulated marketing data and field experience to bridge the gap between education and practice, establishing a substantive cooperative relationship that contributes to industrial development.’

Meanwhile, Kookmin University's Graduate School of Business has pioneered practice-oriented education in artificial intelligence and big data since 2013. Since 2022, it has introduced a Digital Marketing MBA programme, focusing on developing data-driven marketing strategies and cultivating performance marketing specialists.