Professor Jae-Woo Joo of the Department of Business Administration at Kookmin University conducted an interview with Professor Michael Lepech of Stanford University as part of the Stanford Fireside Chat filmed by SERI CEO. The interview was titled “Thinking Tools for Innovation: Product-Market Fit.”

According to Professor Michael Lepech, director of the Stanford Center for Sustainable Development and Global Competitiveness, when teaching product-market fit for innovation, it means considering not only the product and market but also the execution capabilities. He explained that today's customers have a strong demand for eco-friendly and recyclable products, which has led to changes in the market. Therefore, adapting products and adjusting execution capabilities to align with these changes is what constitutes innovation. Ultimately, sustainability is about maintaining product-market fit in an increasingly growing market through innovation, which is no different from the efficient operational management and optimization processes that companies have been practicing for a long time.