On Wednesday, August 8, professors and researchers from the Department of AI Design at Kookmin University (President Jeong Seung Ryul) released online a unique fashion lookbook content featuring AVA, a virtual human influencer created through the latest generative AI technology developed by the academia, wearing the national team's outfits for the 2024 Paris Olympics.
The project demonstrates that dynamic fashion content created with the latest generative AI technology can fundamentally change the way fashion design and content creation is done in the future. The professors and researchers at Kookmin University's AI Design Department are constantly exploring new creative possibilities beyond the boundaries of technology and design. The AVA project is designed to visualize garments using digital technology to significantly reduce the cost and resources required for physical production while making them easily accessible to a global audience on a globally accessible digital platform. “Such an endeavor enables the integration of research and education, and provides an opportunity to explore innovative design in a fast and efficient way,” said Dr. Goongichan Nam, Adjunct Professor of AI Design at Kookmin University.
“Digital models using AI technology are a good application of AI, and they can be used not only for promotional videos of clothing, but also to satisfy the needs of each individual, such as shoes and accessories, so the scope of application will gradually expand,” said Professor Baek Sung-hwan of the Interaction Design Lab, who led the project.
Meanwhile, Kookmin University gained international attention in May for its AI girl group KI:G, which successfully released its first digital single album and music video using AI technology. This success demonstrates the endless possibilities of integrating AI and digital content, and is leading the way for AI application research in academia.
This content is translated from Korean to English using the AI translation service DeepL and may contain translation errors such as jargon/pronouns. If you find any, please send your feedback to kookminpr@kookmin.ac.kr so we can correct them.
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