The Department of AI Design and AI Design Lab at Kookmin University (President Jeong Seung Ryul) successfully completed the first half of the Generative AI Workshop on Saturday, July 13, concluding with a workshop at Samsung Electronics.

 

 

The event, which was held as part of Kookmin University's educational support program for invited lectures, was organized for a total of five times to provide students with deep insights into the field of generative AI through real-world experiences by inviting prominent figures in the AI industry.

 

 

On May 22 (Wednesday), Yang Seung Man, CEO of Draftype, a meta-human company, presented on the development of customer value-oriented services using generative AI, providing practical examples of how companies can improve customer experience. In the second session, Mr. Byun Sa Beom from PlusX gave a talk on the design development process and digital paradigm shift. Byun delved into how generative AI models can be used to drive design innovation, encouraging participants to rethink the way they design and explore new creative possibilities by applying AI technology.

 

 

In the third session on Wednesday, June 5, Lee Dong Seok, CEO of rainmakerdnc, a UX company, shared his know-how on how to succeed in DX (Digital Transformation) by driving digital transformation and revamping UX. He introduced a digital transformation strategy centered on customer experience and showed participants how to optimize user experience and maximize business performance. On Saturday, July 13, the 4th session of the program was held with Ko Sung Chan, a senior designer at Samsung Electronics, who led a field trip to Samsung Electronics, allowing students to experience AI technology applied in the workplace. He also shared the trends of generative AI, which is rapidly changing in practice, the products that will change, the direction of video design, and public relations (PR) cases that applied it.

 

 

Finally, Ko Sung Chan and Bae Min Kwan visited the school and conducted workshops on generative AI within the organization throughout the day. They introduced Lander Bizcom and strategies that can be applied to the design process using generative AI, as well as their perspectives and skills on AI as designers. They concluded the generative AI workshop by sharing various results and presenting a blueprint for design in the AI era.

 

 

"The convergence of AI and design is one of the most important challenges facing our time, and academic and practical exploration in this field is essential," said Ju Da Young, professor of AI Design at Kookmin University. "We will continue to hold workshops like this on a regular basis to actively support students to grow into innovative talents who can lead the field through practical understanding of real-world industries beyond theory."

 

 

 

 

This content is translated from Korean to English using the AI translation service DeepL and may contain translation errors such as jargon/pronouns. If you find any, please send your feedback to kookminpr@kookmin.ac.kr so we can correct them.   View original article [click]