On Thursday, May 23rd, Kookmin University (President Jeong Seung-ryeol) invited Park Su-in, founder and current CEO of Wylie Co., as the speaker for the 626th Kookmin Thursday Lecture. Park delivered a lecture titled "Beyond Me, Next Me: A Journey to Meet the New Me."

The lecture covered intriguing content from the moment Park took his first step as a copywriter at a comprehensive advertising agency to the process of establishing Wylie Co., a total communication group that integrates the entire value chain of digital marketing from A to Z to help client companies grow.

In particular, through various anecdotes and success stories about the trial-and-error process of digital marketing experts creating optimal solutions to provide happy experiences in the digital world of human interaction, Park shared resonant insights on "how to brand oneself," a topic of concern for many university students.

Park emphasized the importance of believing in one's potential and taking on challenges, illustrating how a forward-moving attitude, unafraid of failure, can bring about significant changes in life. He explained how small achievements accumulate into major successes, guiding students on finding their own path and encouraging them to confidently design their futures.

Concluding his lecture, Park Su-in stated, "No one knows you better than yourself. I hope you create the brand you desire and experience a new, more advanced version of yourself in life."

Kookmin University's Thursday Lecture series, the first and longest-running weekly external speaker lecture series in a domestic university, began on Thursday, September 1, 1994. Over the past 29 years, more than 620 speakers from various fields of politics, society, science, and culture, including the late President Roh Moo-hyun, the late Cardinal Kim Soo-hwan, Ven. Pomnyun Sunim, author Yoo Si-min, film director Park Chan-wook, UN Secretary-General Ban Ki-moon, U.S. Ambassador to Korea Mark Lippert, Lucky, Mickey Kim, Mark Tetto, and Wang Simlin (members of JTBC's variety show Non-Summit), have taken the podium.