Professor Lee Se Jin of the Advertising and Public Relations programme within our university's Media and Advertising Department will be inaugurated as the 21st President of the Korean Advertising and Public Relations Association at its Autumn Academic Conference held at Kookmin University on Saturday, 15 November. The term of office is one year, running until November next year.

Founded in 1998, the Korean Advertising and Public Relations Association is the leading academic society in the advertising and PR field. It brings together experts from academia and industry to contribute to the development of the domestic advertising and PR industry and related academic activities. The association publishes the peer-reviewed academic journals <Advertising Research> and <The Korean Journal of Advertising and Public Relations>.

Professor Lee stated, ‘I will actively engage in policy development and support to expand opportunities for mutual cooperation between the advertising and PR academic and industrial sectors and to foster a sustainable advertising and PR ecosystem.’